Kill All Normies: Online Culture Wars from 4Chan and Tumblr to Trump and the Alt-Right


Introduction: From Hope To Harambe

Chapter 1: The Leaderless Digital Counter-revolution

Chapter 2: The Online Politics of Transgression

Chapter 3: Gramscians of the Alt-Light

Chapter 4: Conservative Culture Wars from Buchanan to Yiannopoulos

Chapter 5: From Tumblr to the Campus Wars: Creating Scarcity in an Online Economy of Virtue

Chapter 6: Entering the Manosphere

Chapter 7: Basic Bitches, Normies and the Lamestream

Conclusion: The Joke Isn't Funny Anymore - The Culture War Goes Offline